2020年，一场突如其来的新冠肺炎疫情促使零售行业迎来一轮洗牌，以直播电商为代表的社交营销更火了，电商直播成为链接“暂停营业”的商家与“足不出户”的消费者的核心中枢，相关的社交电商平台和应用得到了一次涉及人群极广的下沉，字节跳动及快手在春节期间获得了最大的市场热度，直播和短视频的观看和消费习惯进一步深入人心。

淘宝直播在去年双十一带动成交进200亿，直播引导成交已经占到行业整体成交的16%，阿里确定了内容化是淘宝未来三大发展方向之一，同时在规模化KOL爆发的当口，客户对于KOL的内容生产质量和IP化也愈发关注和重视，行业进入一个快速增长和爆发期，新的平台和规则在孕育，MCN机构积极调整产业结构，KOL纷纷联合品牌打造自己的达人店铺，品牌方开始孵化和培养自己的网红网络，可以预见在2020年，整个社交营销市场无论在数量和规模体量上都将达到一个前所未有的高度。

MCNETWORK摩潮文化作为连接KOL和品牌方的展会活动平台公司，在11月20-22日杭州博览中心举办了第一届的“网红品牌博览会”暨中国网红大会2019KOL品牌新营销高峰论坛，作为国内第一个为所有品牌展商进行线上直播带货的展览，借着行业爆发的春风，吸引了各方的眼球和注目，成功吸引了五百多家品牌方以及3000多位平台、MCN、KOL等专业观众参与展会和同期论坛。在各方客户强烈的反响下，第二届的“国际网红品牌博览会”将于2020年月7月2-4日移师上海新国际博览中心举办，第二届展会预计将在原有基础上增加一倍的展位面积和数量，同时将加入海外跨境电商、日本联合专场、网红城市、博物馆等多个特色展区，结合原有的品牌展区和MCN联合展区，打造横跨产业链的社交营销盛事。

COVID-19 outbreak in 2020 prompted a reshuffle of the retail industry. The social marketing represented by livestream providers became more popular. The livestream of e-commerce has become the core of the link between "suspended business" businesses and "stay at home" consumers. The related social networking platforms and Applications have been involved in a very large sink.

In the "double 11" activity in 2019, 50% of brand businesses seized the new outlet of live stream, and Taobao's live stream led to a turnover of 20 billion yuan in the whole day. The live stream guided transaction has accounted for 16% of the total turnover in the industry, among which the live stream guided transaction in home furnishings and consumer electronics industry has increased by more than 400% year on year. Ali has determined that content-based is one of the three major development directions of Taobao in the future, and At the time of the outbreak of large-scale KOL, customers also pay more and more attention to the content production quality and IP of KOL. The industry has entered a period of rapid growth and outbreak. New platforms and rules are being gestated. MCN institutions are actively adjusting the industrial structure. KOL has joined hands with brands to build its own talent stores, and the brand side has begun to incubate and cultivate its own web celebrity. It can be predicted that in 2020 The whole social marketing market will reach an unprecedented height in both quantity and scale.

As an exhibition platform connecting KOL and the brand, MCNetwork held the first "online red brand Expo" and "China Web Celebrity Conference" 2019 KOL Social Marketing Summit in Hangzhou Expo Center on November 20-22. As the first livestream show with goods for all brand exhibitors in China, MCNetwork attracted the attentions of all parties by the booming of the industry, It has attracted more than 500 brands and more than 3000 platform, MCN, KOL and other professional visitors to participate in the exhibition and the same period forum. Under the strong response of customers from all sides, the second "Social Digital Marketing Expo" will be transferred to Shanghai New International Expo Centre on July 2-4, 2020, and the second exhibition is expected to double the booth area and quantity on the original basis. Meanwhile, it will join the overseas cross-border e-commerce group, Japan joint booth, online popular city joint booth, museum joint booth and other characteristic exhibition areas, combining with the original brand exhibition area and MCN joint booth create a social marketing event across the industry chain.

展会亮点

预计300+展台，1000+品牌方， 5000+专业观众

社交营销品销现场体验

展馆内品牌体验KOL直播带货

业内知名口碑的网红高峰论坛干货满满

品牌方、平台方、MCN的年中行业聚会

海外跨境电商、日本跨境专场、网红城市、博物馆等多个特色展区

观众线上线下品牌优惠现场体验和购物狂欢

现场将举行多个行业联盟仪式、品牌发布会、战略合作签约

抖音现场短视频教学、直播KOL培训、短视频创意大赛等多个精彩活动环节

HIGHLIGHT

Expecting 300 + booths, 1000 + brands, 5000 + professional visitors

On site experience of social marketing

Live stream experience in the exhibition hall

Leading Social Marketing Summit during the exhibition period

Gathering of Leading brands, live & short video platforms and MCNs

Overseas cross-border e-commerce group, Japan joint booth, online popular city joint booth, museum joint booth and other characteristic exhibition areas

Shopping carnival of online and offline brand discounts for audience

Industry alliance ceremonies, brand press conferences and strategic cooperation activities

TikTok short video teaching, live KOL training, short video competition and other exciting activities.

展品范围

美容产品：日用化妆品，洗涤及个人护理用品，彩妆，香水，面膜，美容护肤品；

母婴用品：孕妇用品，婴儿食品，喂养用品，日常用品；

家居用品类：智能电器，厨卫用品,室内清洁，装饰产品；

平台方：短视频、直播平台，社交平台、电商平台、微商平台；

其它产业：食品，饮料，电子产品，批发商，零售商。

营销机构：微商，MCN，KOL，第三方服务商，广告公司，综合推广解决方案提供商

供应商：AI人工智能，人脸识别、云服务解决方案；

其他：行业媒体，协会，园区等。